Innovation. Sophistication. Sustainability.
Natalie A. Mitchell, Ph.D. is founder and CEO of N’sentials. Her journey towards founding N’sentials was sparked by her personal quest for organic products in various aspects of her lifestyle. Beginning with a focus on organic food and extending to bed and bath linens, skincare, and finally intimates, Natalie identified a significant gap in the market. While existing sustainable intimate apparel brands prioritized material sourcing, she found the aesthetic appeal lacking. Determined to bridge this gap, N’sentials was born in 2021, offering eco-conscious intimates that marry sustainability with chic design.
Drawing from a career spanning over two decades in marketing communications across diverse industries including corporate retail, transportation, AI, edtech, and higher education, Natalie brings a wealth of experience to N’sentials. Her fascination with the fashion industry ignited during her tenure in the buying office of Macy’s Men’s underwear, where she gained insights into fashion merchandising for esteemed brands like Ralph Lauren Polo, Calvin Klein, and Giorgio Armani. Natalie's expertise in fashion further blossomed during her tenure as a regional special events manager at Macy’s, where she orchestrated fashion shows and events featuring renowned celebrities such as Patti LaBelle, 50 Cent, and Queen Latifah.
In addition to her entrepreneurial pursuits, Natalie is a published scholar with numerous manuscripts in leading academic journals and a presenter at international conferences on luxury branding, fashion magazine advertising, and consumer culture. Her academic journey includes serving as a marketing professor for a decade at esteemed universities such as Tulane University, Merrimack College, and the University of North Florida.
Natalie holds a B.S. in Public Relations from the University of Florida, an M.S. in Integrated Marketing Communications from Florida International University, and a Ph.D. in Advertising from the University of Texas-Austin. Outside of her professional endeavors, she finds joy in indulging in live music, documentaries, and travel.